Job Title: External Affairs (EA) Marketing Coordinator
ESSENTIAL DUTIES AND RESPONSIBILITIES
Catapult your marketing and event management career. Become part of
the External Affairs team at SoundExchange, a Washington, D.C. - based
non-profit performance rights organization that collects statutory
royalties from satellite radio (such as SIRIUS XM), internet radio,
cable TV music channels and similar platforms for streaming sound
recordings. The Copyright Royalty Board, which was created by
Congress, has entrusted SoundExchange as the sole entity in the United
States to collect and distribute these digital performance royalties
on behalf of featured and non-featured recording artists, master
rights owners (usually record labels), and independent artists who
record and own their masters.
SoundExchange has a dynamic opportunity for a junior marketing
professional looking to move up to the next level and to promote the
organization's mission through event planning, managing marketing
initiatives and media buying. Strong organizational skills, event
management experience, knowledge of internet advertising and web based
social media tools are a must. Passion for music essential.
RESPONSIBILITIES include the following. Other duties may be assigned.
- Organize conference and festival sponsorship for SoundExchange,
negotiate terms, maintain and manage event budgets. Schedule and
organize event participation including travel for EA staff.
- Research and recommend participation in conferences and festivals
for the EA department.
- Develop and evaluate creative marketing strategies to promote
organizational goals.
- Track & evaluate effectiveness of EA events attended throughout the
year.
- Update public and private event calendars for EA staff and notify
staff of the upcoming events.
- Identify opportunities for online advertising (banner, text, search,
etc.) and print advertising for SoundExchange and develop creative
online advertising opportunities.
- Identify opportunities for message diversification including new
markets and new channels of distribution, and make recommendations to
EA staff regarding potential outreach.
- Evaluate media impact effectiveness.
- Oversee marketing materials, including working with external design
team and vendors.
- Order marketing materials, obtain estimates, negotiate prices and
manage delivery.
- Keep inventory of marketing materials and forecast new orders and re-
orders.
- Execute marketing plans set forth by the EA VP and measure success
rate.
- Contribute to development of creative marketing strategies,
including working with all members of the department and EA VP to
plan, create, and implement strategies which meet department and
organization objectives.
EDUCATION and/or EXPERIENCE REQUIREMENTS
- Bachelors degree in marketing or related field from 4-year
accredited institution
- Minimum 3-5+ years experience after college in related role
- Equivalent combination of education and experience will be
considered
OTHER REQUIREMENTS
- Analytical and research skills required to understand complex
problems and seek
- Ability to interpret an extensive variety of technical instructions
in mathematical or diagram form and deal with several abstract and
concrete variables.
- Ability to able to work in a fast-paced environment with ability to
juggle and prioritize tasks
- Availability for occasional after-hours or weekend work or travel,
as required
- Ability to handle sensitive and confidential situations
- Ability to analyze problems, find solutions and prioritize work
- Outlook and Microsoft Office proficiency
- Excellent communication skills, including written communications and
public speaking
- Strong organizational skills and high level of attention to detail.
- Demonstrated experience with event management and media buying
- Pro-active, creative approach to seeking new strategic opportunities
SALARY: $45k and competitive benefits package
FOR IMMEDIATE CONSIDERATION:
Email resume and salary requirements to Crystal Powell at
cpowell@soundexchange.com with subject line: "EA Marketing
Coordinator"
http://www.soundexchange.com/
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