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Ad Exec: Payola Can Save Webcasters, Music Business (Wired News) mail2news@dizum.com
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Subject: Ad Exec: Payola Can Save Webcasters, Music Business (Wired News)
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http://www.ng2000.com/fw.php?tp=music

Can a reviled -- and illegal -- radio industry practice actually be the salvation for webcasters? Ad man Doug Perlson thinks so. The CEO of online radio ad agency TargetSpot says online radio needs to embrace payola if it is to survive controversial performance royalty rates.



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