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Subject: Charles Pillsbury
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Date: Sat, 06 Jun 2009 10:29:12 -0500
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Charles Pillsbury
In 1869, Charles Pillsbury went to work for his Uncle John. John
Pillsbury had snatched victory from the jaws of defeat after an 1853
fire destroyed his hardware store and all its inventory. His quick
recovery so impressed his peers that he was offered the presidency of
Farmers & Mechanics Bank. He went on to become a prosperous banker
with diverse business interests, including land, railroads, timber,
and a sawmill. By 1869, he was ready to expand again, this time into
milling floor. He called on his nephew to join him. Poppin
FreshCharles and his father, George, purchased a one-third interest in
a failing Minnesota flour mill. Charles Pillsbury installed a new
purifier in the broken-down mill and amazingly made a $6,000 profit in
the first year. He used the profits to start his own business, C. A.
Pillsbury and Company, in 1872.
During the 1920s and 1930s, the company expanded its line of products
to include pancake mixes, cereal, and bakery items. But it is the
giggling advertising icon Poppin Fresh, the Pillsbury Doughboy, that
may be most responsible for making the name a household word. He was
created in 1965, and by 1968, more than 87 percent of Americans were
familiar with the character. He even has his own Web page at
www.doughboy.com.
According to Pillsbury, Poppin Fresh usually ranks number 1 on the
list of America's most popular food product characters, beating out
such competition as the jolly Green Giant. The Green Giant is Poppin
Fresh's adopted brother, by the way. Pillsbury bought Green Giant in
1979.
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