| Sara Lee Lubin |
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| ::darkshadows:: (bat@cave.org) |
2009/05/26 02:30 |
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Subject: Sara Lee Lubin
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Date: Tue, 26 May 2009 03:30:38 -0500
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Sara Lee Lubin
In 1935, 32-year-old Charles Lubin and his brother-in-law bought a
small chain of neighborhood bakeries in the Chicago area. They were
called Community Bake Shops.
Lubin was constantly testing new recipes on his wife, Tillie, and his
eight-year-old daughter, Sara Lee. After about 100 different
cheesecakes, he finally hit upon the perfect recipe.
Tillie suggested that her husband name the product after their
daughter. The cheesecake was so popular that he renamed his bakery
Kitchens of Sara Lee. As a teenager, Sara Lee worked part-time in the
plant offices, but that was her only professional affiliation with the
company that bears her name.
In 1953, the Sara Lee company began selling frozen baked goods, which
allowed the company to expand into 48 states.
In 1956, Sara Lee was bought by Consolidated Foods Corporation. Sara
Lee's name is now featured on more than 100 kinds of bakery products.
A marketing survey shows that 98 percent of American consumers are
familiar with the name.
In 1985, Consolidated Foods adopted the name for their entire
operation, "to reflect the consumer marketing orientation." Today Sara
Lee Corporation has more than $19.7 billion in annual sales. The
corporation markets more than 150 brands, including Hanes, L'eggs, and
Playtex bras. In fact, the Sara Lee Corporation now sells more
underwear than baked goods. Sara Lee Lubin, owner of one of the
world's most recognized names, is a computer enthusiast and a
grandmother.
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