| Scott Galloway - The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google (Unabr - 64k [2017]) [01/13] - "The Four.nfo" yEnc (1/1) |
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Subject: Scott Galloway - The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google (Unabr - 64k [2017]) [01/13] - "The Four.nfo" yEnc (1/1)
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The Four.nfo
General Information
===================
Title: The Four
Author: Scott Galloway
Read By: Jonathan Todd Ross
Genre: Business: Commerce & Economy
Copyright: 2017
Audiobook Copyright: 2017
Publisher: Penguin Audio
Release date: 2017-10-03
Duration: 8 hrs and 32 mins
Media Information
=================
Lossless Encode: No
Encoded Codec: MP3 / LAME 3.99.5
Encoded Sample Rate: 22050 Hz
Encoded Channels: 1
Encoded Bitrate: 64 kbits
Book Description
================
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering
success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate
our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for
sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone
challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway
deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the
fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't
match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to
understand the Four.
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