based multi-media company Kerchoonz.
Scheduled for beta launch this September, Kerchoonz.com is a social
network site offering a simple, yet innovative concept: that musicians
be compensated for the music they make available to fans. While an
unending list of sites allow musicians to give their music away for
free, very few actually pay them. Kerchoonz pays registered bands,
artists, DJ's and songwriters every time they're music is downloaded
or streamed on the site.
Kerchoonz.com's model is a recognition of the changes that have
impacted the music industry, driven by technology and changing
attitudes among consumers. Research firm NPD's latest Digital Music
Study found that the overall portion of music that consumers actually
paid for fell from 48% in 2006 to 42% percent in 2007. At the same
time, while the percentage of US web surfers engaged in file sharing
capped at 19% last year, it continues to grow aggressively among teens
while the number of files downloaded per user increased.
"Fans want free music without the hassles of DRM or advertising, while
musicians want appropriate compensation for the use of their music,"
noted Christian Ulf Hansen, former Director of Writer / Publisher
Relations BMI Europe. "Kerchoonz recognizes this reality and strikes
the right balance by meeting the needs of both musicians and fans."
Fans, musicians and music industry professionals are invited to sign
up in this pre-beta stage at http://www.kerchoonz.com
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