Rebelling against the current downturn for traditional record
companies, Chris Honetschlaeger, President of BETA Records
(www.betarecords.com), has announced a new generation of record deal
which partners the company with the artist in a non-exclusive three
song contract and plans to sign 100 artists in 2008.
http://www.betarecords.com/
BETA will analyze and utilize listening behavior across its own fast-
growing community database of 75,000 unsigned artists to find, sign,
and develop the best 100+ acts over multiple genres throughout the
year. BETA has already signed 5 acts with another 12 pending in genres
ranging from metal to pop.
NEW DEAL
The BETA deal incorporates a multitude of distribution channels
available online including featured placement of the artist within the
newest version of the BETA Records website slated for release in Feb
2008. "Plugging into the new BETA is like accessing over 100
distribution channels simultaneously," says Georg van Handel, BETA
Records CEO. "Alongside selling songs and ringtones, BETA will unveil
two innovative online revenue features to monetize the artist. BETA
has solved the industry wide riddle in its upcoming website release to
generate revenue from the passionate and engaged fan who already owns
the music via purchase or piracy."
NON-EXCLUSIVITY
Contracts with BETA "allow the artist to keep all physical CD sales,
tour and concert revenue, and merchandise," notes Honetschlaeger.
"BETA's position takes a 50/50 stake in the copyright, digital song
sales and online advertising of the artist's music. All of this comes
packaged in a concise 8-page contract, blessed by some of the best
music attorneys in Hollywood. And since our deal is non-exclusive,
BETA allows and encourages artists to find other deals to help with
their career growth. I am convinced that we will discover the next
generation of superstars faster and more efficiently than Universal,
Sony, Warner, and EMI combined," Honetschlaeger adds.
In working with each of the 100 artists signed to the company, BETA
will utilize its new multimedia facilities in Hollywood to record both
the audio and respective video of each song in a high energy 3-day 3-
song production schedule. With 18 streaming cameras and microphones in
the studio, not a moment is lost in the "making of" each song and
video.
FUTURE PLANS
BETA plans on hosting a private unveiling dinner of the new site to a
group of 50 press, bloggers, forum leaders, and music industry
tastemakers in the first week of February. Those interested should
contact scottg@betarecords.com.
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